Money Talks Sraith Léaráidí by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.
IarannGrafaic· 2021
Money Talks Sraith Léaráidí
Client: Huzhou University
Duais Iarainn A' Design Award Winner in Grafaic Category
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The Design
About Money Talks Sraith Léaráidí
Is sraith léaráidí í Money Talks a dhéanann tráchtaireacht ar an éilliú laistigh d'oifigigh stáit. Léirítear sa tsraith na céadta taibhse a sheasann do shantacht cheilte, do rialacha neamhráite agus do thóraíocht cháile agus rachmais. Cuirtear íomhánna dorcha, uafásacha i gcodarsnacht le híomhá phoiblí dhearfach na n-oifigeach. Tá gach cló 297 faoi 420 milliméadar agus léiríodh iad le hAdobe Photoshop agus Illustrator. Éilíonn na léaráidí rialtas macánta, dícheall agus ceartas, agus ag an am céanna cuireann siad taithí ealaíonta ar fáil don lucht féachana.
The Recognition
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Money Talks Sraith Léaráidí Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Money Talks Sraith Léaráidí ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Money Talks Sraith Léaráidí as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
- Dimensions & Packaging
- Width: 297mm x Height: 420mm x Weight: 200gm
- Tags
- Money Talks, Anti-Corruption, With the people in my heart
- Production Technology
- Adobe Photoshop and Illustrator
- Design Challenge
- The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
- Research
- Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
- Inspiration
- The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
- Project Duration
- This project was created and completed between January and June 2020 in Ningbo, China.
- Operation Flow
- This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
- Patents
- Copyright©2020 CHIA-LIANG LIN. All rights reserved.
- Team Members
- CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN - Image Credits
- Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN
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