Lazarus Effekt Léaráidí Feachtais le Lara Wilkin

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Lazarus Effekt Léaráidí Feachtais le Lara Wilkin.

Cré-umhaGrafaic· 2021

Lazarus Effekt Léaráidí Feachtais

le Lara Wilkin

Cliant: Lara Wilkin

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

11,654

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #111279

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Lazarus Effekt Léaráidí Feachtais

Is éard atá in Lazarus Effekt ná sraith léaráidí feachtais a cruthaíodh d'fheachtas feasachta trasmheáin faoin éifeacht Lazarus. Is téarma é an éifeacht Lazarus a chum an paiteolaí David Jablonski, a chuireann síos ar athfhionnachtain foirme beatha a measadh a bheith caillte nó imithe as feidhm tráth. Léiríonn na léaráidí plandaí agus ainmhithe a aimsíodh arís. Tarraingítear gach figiúr mar ghraific veicteoir dhubh agus bhán, atá saibhir i sonraí, ionas gur féidir le breathnóirí níos mó a fhionnadh trí bhreathnú níos faide air. Feidhmíonn na priontaí móra mar eochair amhairc a nascann póstaeir, bróisiúir, meirgí agus graificí faisnéise le chéile.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Lazarus Effekt Léaráidí Feachtais Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lazarus Effekt Léaráidí Feachtais ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Lazarus Effekt Léaráidí Feachtais riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Toisí & Pacáistiú: main illustration 32000 mm / 23428 mm
Clibeanna: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Teicneolaíocht Táirgthe: Drawn layout and adobe illustrator vectors
Dúshlán Deartha: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Taighde: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspioráid: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Fad an Tionscadail: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Sreabhadh Oibríochta: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Baill Foirne: Lara Wilkin
Creidiúintí Íomhá: Lara Wilkin