Da Ya Li Dearadh Intí Bialainne le Wei Wu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Da Ya Li Dearadh Intí Bialainne le Wei Wu.

ÓrInteriúr· 2021

Da Ya Li Dearadh Intí Bialainne

le Wei Wu

Cliant: Beijing Da Ya Li Catering Co., Ltd.

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Interiúr

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #111709

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Da Ya Li Dearadh Intí Bialainne

Is é Da Ya Li dearadh intí bialainne lachan rósta i Chengdu, an tSín. Is é an ghné lárnach teach crainn dearg déanta as ratán. Snasadh agus spraephéinteáladh thart ar 50,000 píosa ratáin i gceardlann, agus ansin daingníodh ceann ar cheann iad ar bhonn múnlaithe. Éiríonn an patrún fite ó bhealach isteach an staighre agus síneann sé chuig na limistéir suí. Cuireann an dath dearg ailtireacht ríoga na Síne agus blas piobrach ealaín chócaireachta Sichuan i gcuimhne. Cothromaíonn ballaí seanbhrící dubha deatacha agus leacáin urláir an dearg te. Roinneann greille mhiotail an spás le haghaidh riachtanas tráchtála.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Da Ya Li Dearadh Intí Bialainne Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Da Ya Li Dearadh Intí Bialainne ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Da Ya Li Dearadh Intí Bialainne mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Toisí & Pacáistiú: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Clibeanna: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Teicneolaíocht Táirgthe: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Dúshlán Deartha: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Taighde: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inspioráid: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Fad an Tionscadail: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Sreabhadh Oibríochta: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Baill Foirne: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Creidiúintí Íomhá: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy