Rosa Roxburghii Pacáistiú Tae le Guangzhou Cheung Ying Design Co., Ltd.

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Rosa Roxburghii Pacáistiú Tae le Guangzhou Cheung Ying Design Co., Ltd..

ÓrPacáistíocht· 2021

Rosa Roxburghii Pacáistiú Tae

le Guangzhou Cheung Ying Design Co., Ltd.

Cliant: Guangzhou Cheung Ying Design Co., Ltd.

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

28,750

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #111732

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Rosa Roxburghii Pacáistiú Tae

Is dearadh pacáistithe é Rosa Roxburghii do dheoch tae stánaithe. Canna alúmanaim atá sa choimeádán, atá 65 mm ar fhad, 65 mm ar leithead agus 95 mm ar airde, le toilleadh 245 ml. Úsáidtear sna grafaicí léaráid i stíl na Síne de ghairdín tae rosa roxburghii, rud a léiríonn an cúram a rinneadh ón bplandáil go dtí roghnú na n-ábhar. Múnlaíonn eilimintí traidisiúnta Síneacha agus dath téama dearg rathúil an leagan amach. Cruthaíodh an pacáistiú chun féiniúlacht shoiléir a thabhairt don táirge agus chun sláinte, nádúrthacht, beogacht agus oidhreacht a chur in iúl.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Rosa Roxburghii Pacáistiú Tae Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Rosa Roxburghii Pacáistiú Tae ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Rosa Roxburghii Pacáistiú Tae mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Toisí & Pacáistiú: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Clibeanna: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Teicneolaíocht Táirgthe: The design material is made of aluminum can.
Dúshlán Deartha: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Taighde: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspioráid: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Fad an Tionscadail: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Sreabhadh Oibríochta: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Baill Foirne: Creative Director: Zhiji Dong
Designer: Lu Gu