Nong Li Pacáistíocht Beorach le China Resources Snow Breweries

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Plaitíneim A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Nong Li Pacáistíocht Beorach le China Resources Snow Breweries.

PlaitíneamPacáistíocht· 2025

Nong Li Pacáistíocht Beorach

le China Resources Snow Breweries

Cliant: China Resources Snow Breweries

Buaiteoir an ghradaim Duais Plaitíneim A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #163373

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Nong Li Pacáistíocht Beorach

Is dearadh pacáistíochta beorach é Nong Li a fuair inspioráid ó Chultúr Yangshao na sean-Síne. Tá cruth an bhuidéil bunaithe ar an Shuang Er Ni Yu, soitheach potaireachta le patrún éisc salamandair a úsáideadh mar choimeádán biotáille sa luathchultúr sin. Cuirtear ceardaíocht photaireachta duibhe le foirm thraidisiúnta ghloine, agus cosnaíonn an dath dorcha an bheoir ar sholas agus ar athruithe teochta. Cuireann patrúin gheoiméadracha spéis amhairc leis agus tugann siad greim daingean. Léiríonn an caipín ceithre chéim de shean-deasghnáth sláinte na Síne: blaiseadh, tairiscint, freagairt agus cúiteamh.

An Aitheantas

Maidir leis an Duais Plaitíneim A' Design Award

Bhuaigh an dearadh Nong Li Pacáistíocht Beorach Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Nong Li Pacáistíocht Beorach leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Nong Li Pacáistíocht Beorach a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Toisí & Pacáistiú: product dimensions, 355 mm x 355 mm x 120 mm
Clibeanna: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teicneolaíocht Táirgthe: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Dúshlán Deartha: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Taighde: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspioráid: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Fad an Tionscadail: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Sreabhadh Oibríochta: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Baill Foirne: Qiguang Li, Celine Zhou, Yan Yang