Plaitíneam Pacáistíocht · 2023
Guo Cui Wu Du Baijiu Sínis
by Xiongbo Deng
- Duais Plaitíneim A' Design Award 2023 in Pacáistíocht
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Baijiu Sínis
Is as Cúige Henan, an tSín, an táirge biotáille bán seo, darb ainm Guocui Wudu. Déantar an deoch as cúig ábhar míochaine traidisiúnta Síneach atá sáithithe agus brewed. Ar an margadh, tá roinnt dríodair fágtha le linn an phróisis ghrúdaireachta i dtáirgí iomaíocha níos mó nó níos lú. I gcodarsnacht leis sin, is é an pointe díola is mó den táirge seo ná, trí phróisis iolracha, go bhfuil íonacht an óil thart ar staid neamhíonachta nialasach, rud a thugann mothú slándála níos láidre do thomhaltóirí. Mar sin, chinn na dearthóirí "glaineacht" mar phríomhóráid dearadh pacáiste chun an ghné is mó a léiriú.
About the Duais Plaitíneim A' Design Award
Bhuaigh an dearadh Guo Cui Wu Du Baijiu Sínis Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Guo Cui Wu Du Baijiu Sínis leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Guo Cui Wu Du Baijiu Sínis a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
