Pepsi Chinas People Daily New Media Canna Dí by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Plaitíneim A' Design Award in Dearadh Pacáistíochta Competition Category.
PlaitíneamPacáistíocht· 2021
Pepsi Chinas People Daily New Media Canna Dí
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Duais Plaitíneim A' Design Award Winner in Pacáistíocht Category
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The Design
About Pepsi Chinas People Daily New Media Canna Dí
Is sraith dearaí cannaí dí comórtha é Everyday Heroes a cruthaíodh do Pepsi i gcomhar le rannóg na Meán Nua de chuid People's Daily na Síne. Tugann na cannaí ómós don fhoireann leighis, d'oibrithe, d'obair dheonaigh agus do lucht seachadta a d'fhreastail ar a bpobail ar an líne thosaigh le linn phaindéim COVID-19. Tugann gach dearadh onóir do ghlúin nua de laochra laethúla agus cuireann sé buíochas in iúl as a gcuid oibre laethúla. Déanann an phacáistíocht teachtaireacht phoiblí shimplí buíochais agus measa chomhroinnte as coimeádán dí a bhfuil aithne mhaith air.
The Recognition
About the Duais Plaitíneim A' Design Award
Bhuaigh an dearadh Pepsi Chinas People Daily New Media Canna Dí Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Pepsi Chinas People Daily New Media Canna Dí leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Pepsi Chinas People Daily New Media Canna Dí a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
- Team Members
- PepsiCo Design & Innovation
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