New HQ New Rules Príomhfheidhm: Córas Comharthaíochta by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.
AirgeadGrafaic· 2021
New HQ New Rules Príomhfheidhm: Córas Comharthaíochta
Client: Magyar Telekom
Duais Airgid A' Design Award Winner in Grafaic Category
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- Verified Award Winner
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The Design
About New HQ New Rules Príomhfheidhm: Córas Comharthaíochta
Is córas comharthaíochta é New HQ New Rules a cruthaíodh do cheanncheathrú nua Magyar Telekom. Cuireann an chomharthaíocht sraith rialacha maidir le hiompar oifige i láthair. Tá an dearadh glan ach spraíúil, mar sin mothaíonn na rialacha fáilteach seachas ordaitheach. Léiríonn na léaráidí gnáthchásanna oifige le greann agus le teagmháil dhaonna. Cuireann an stíl analógach codarsnacht ar fáil le méid agus le carachtar nua-aimseartha an fhoirgnimh. Is é an aidhm ná freagairt mhothúchánach láithreach a chruthú agus daoine a spreagadh chun na rialacha a leanúint le meangadh gáire.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh New HQ New Rules Príomhfheidhm: Córas Comharthaíochta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh New HQ New Rules Príomhfheidhm: Córas Comharthaíochta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh New HQ New Rules Príomhfheidhm: Córas Comharthaíochta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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