Low Classic Aitheantas Branda le Yaman Hu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Low Classic Aitheantas Branda le Yaman Hu.

IarannGrafaic· 2021

Low Classic Aitheantas Branda

le Yaman Hu

Cliant: Low Classic

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #113244

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Low Classic Aitheantas Branda

Is aitheantas branda é Low Classic a cruthaíodh do lipéad faisin neamhspleách. Tá inspioráid na haitheantais bunaithe ar irisí faisin na 1980idí. Baintear úsáid as pailéad dathanna múchta agus leagan amach a bhriseann an greille. Tá an clófhoirneadh áibhéalach agus é comhcheangailte le cuair galánta, agus is é seo príomhtheanga físiúil an bhranda. Áirítear ábhair chlóite agus dhigiteacha araon, ar nós póstaeir, grafaicí meáin shóisialta, ríomhphoist agus meirgí gréasáin. Táirgtear na hábhair chlóite ar pháipéar athchúrsáilte gan ruaimeanna truailliúcháin. Is é an aidhm ná cuma sheanaimseartha a chur i bhfoirm dhigiteach fhíneáilte.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Low Classic Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Low Classic Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Low Classic Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Toisí & Pacáistiú: 1920px*1280px
Clibeanna: Identity, digital design, fashion, typography
Teicneolaíocht Táirgthe: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Dúshlán Deartha: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Taighde: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspioráid: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Fad an Tionscadail: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Sreabhadh Oibríochta: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Baill Foirne: Creative Director: Yaman Hu
Designer: Yaman Hu