RYC Brand Identity Aitheantas Branda by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2021

RYC Brand Identity Aitheantas Branda

by Fengnan Lin

Client: Ryc

Duais Cré-umha A' Design Award Winner in Grafaic Category

9,480

Verified Award Winner

Verify Award Status for #114458

Aimsigh Anois Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Aitheantas Branda

Is aitheantas radharcach corparáideach é Aitheantas Branda RYC a cruthaíodh do chuideachta ríomhthráchtála atá lonnaithe i nGuangzhou, an tSín. Tá an lógó comhdhéanta as trí chomhartha poncaíochta: comhartha uaillbhreasa a léiríonn saineolas, camóg a léiríonn buanseasmhacht, agus lánstad a léiríonn foirfeacht agus tús nua. Tá an litir R agus cruth cairt shiopadóireachta comhcheangailte leis na comharthaí poncaíochta chun léargas a thabhairt ar an tionscal. Baintear úsáid as poncaíocht mar theanga chomhroinnte thar thíortha éagsúla. Cuirtear an t-aitheantas i bhfeidhm ar chártaí gnó, suaitheantais, leabhair nótaí, pacáistíocht bhronntanas agus málaí canbháis, ag baint úsáide as scragall airgid agus scáileán-phriontáil.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh RYC Brand Identity Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh RYC Brand Identity Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh RYC Brand Identity Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.