Airgead Cló · 2021
S6 Foundry Córas Branda Agus Feachtas
by Paul Robb and Moira Bartoloni
- Duais Airgid A' Design Award 2021 in Cló
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Córas Branda Agus Feachtas
Dearadh brandáil Teilgcheárta S6 agus a leabhar cineál-eiseamail ina dhiaidh sin chun sult a bhaint as clóghrafaíocht nua, a chuir in iúl do theanga amhairc an bhranda. Gabhann pailéad geal agus suairc de dhathanna te agus teanga fhoirme sainiúil agus ionadh an spiorad, ag tarraingt ar chomharthaíocht thraidisiúnta aonach spraoi na 1900í. Forbraíodh na dearaí mar kaleidoscope d’fhoirmeacha agus d’eilimintí chun an chomhsheasmhacht amhairc cheart d’éiteas na mbrandaí a chruthú agus treo nua d’fhóin shaincheaptha tráchtála.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh S6 Foundry Córas Branda Agus Feachtas Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh S6 Foundry Córas Branda Agus Feachtas ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh S6 Foundry Córas Branda Agus Feachtas a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
