Meet Rebrand Brandáil le Mengchao Wu, Hao Li and Sijia Zhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Meet Rebrand Brandáil le Mengchao Wu, Hao Li and Sijia Zhang.

AirgeadGrafaic· 2021

Meet Rebrand Brandáil

le Mengchao Wu, Hao Li and Sijia Zhang

Cliant: Meet

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

42,973

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #115712

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Meet Rebrand Brandáil

Is bialann barbeque Cóiréach é Meet a dhíríonn ar dhaoine óga. Is é tasc an chliaint do Mengchao, Hao agus Sijia ná treo ealaíne agus féiniúlacht amhairc a chruthú chun íomhá beoga an bhranda a chur in iúl agus na feoil éagsúla a chur chun cinn. Cuireann cruthanna na bhfeoil ar an grill geoiméadracht i láthair go nádúrtha. Treoraíonn an smaoineamh seo cloch mhíle an choincheapa, ag nascadh feoil, bia mara agus glasraí éagsúla le céimseataí sonraithe. Tugann comhcheangail cruthanna agus patrúin éagsúla teagmháil spraíúil agus te deiridh do na céimseataí.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Meet Rebrand Brandáil Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Meet Rebrand Brandáil ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Meet Rebrand Brandáil a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Toisí & Pacáistiú: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Clibeanna: Branding, Graphic Design, Visual Identity, BBQ, Food
Teicneolaíocht Táirgthe: Adobe suite, Video Production, Printing, Package Design
Dúshlán Deartha: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Taighde: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspioráid: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Fad an Tionscadail: 3 mouths
Executed in NYC and shanghai
Sreabhadh Oibríochta: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Baill Foirne: Mengchao Wu
Hao Li
Sijia Zhang
Creidiúintí Íomhá: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li