Lunema Specimen Leabhar Cló by Paul Robb

Lunema Specimen Leabhar Cló by Paul Robb is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2021

Lunema Specimen Leabhar Cló

by Paul Robb

Client: Salt & Pepper

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #116645

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen Leabhar Cló

Is cló-aghaidh sans serif nua-grotesque comhaimseartha an-stílithe é Lunema le codarsnachtaí láidre geoiméadracha. Teaghlach feidhmiúil san serif atá in ann tástáil ama a sheasamh, agus iad fós ag mothú nua-aimseartha agus uathúil. Tá gach cruth litreach deartha agus aird mhór ar mhionsonraí chun inléiteacht ar mhéideanna móra agus beaga a chinntiú mar gheall ar na gaistí dúch domhain sainiúla. Tá sraith glyph Laidine sínte ag gach 10 meáchan le roghanna eile agus ligatures.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Lunema Specimen Leabhar Cló Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lunema Specimen Leabhar Cló ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Lunema Specimen Leabhar Cló a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb