Ór Gréasán · 2021
Inspiration Suíomh Gréasáin
- Duais Óir A' Design Award 2021 in Gréasán
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Suíomh Gréasáin
Is suíomh gréasáin é Inspiration a cruthaíodh don bhranda Zippo. Cuireann an suíomh gréasáin an branda i láthair trí fhéiniúlacht amhairc nua agus trí chomhéadan úsáideora idirghníomhach. Tugann íomhánna dinimiciúla carachtar amhairc turgnamhach do na leathanaigh. Cuirtear téama dubh i bhfeidhm ar fud an leagain amach chun taithí amhairc chomhsheasmhach a thacú. Tá an dearadh idirghníomhaíochta tógtha le teicneolaíocht chomhéadain úsáideora fhorásach chun cuairteoirí a choinneáil rannpháirteach. Is é an aidhm comhrá a oscailt le tomhaltóirí agus cultúr an bhranda a chur in iúl i bhfoirm chomhaimseartha.
About the Duais Óir A' Design Award
Bhuaigh an dearadh Inspiration Suíomh Gréasáin Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Inspiration Suíomh Gréasáin ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Inspiration Suíomh Gréasáin mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
