Ór Pacáistíocht · 2021
Prakrishi Pacáistíocht Torthaí Triomaithe
by Vishal Vora
- Duais Óir A' Design Award 2021 in Pacáistíocht
- CLIENT: Prakrishi
- Estimated Number of Design Views: 32,977
- Verification code 559E2B71C1 · Verify this award
Colors
About Prakrishi Pacáistíocht Torthaí Triomaithe
Is raon pacáistíochta le haghaidh torthaí triomaithe é Prakrishi a cruthaíodh do mhargadh na hIndia. Cuireann an dearadh scéal amhairc i láthair faoi ríocht na sláinte, ina léirítear gach toradh triomaithe mar rí ar a ríocht féin. Tá an phacáistíocht aondathach, agus ní chlóitear ach an toradh triomaithe i ndath, sa chaoi is go mbíonn an bia ina phríomhphointe fócasach ar gach paca. Úsáideann an raon púitsí le dúnadh sip agus clódóireacht ceithre dhath. Tá gach paca 140 mm ar leithead agus 210 mm ar airde. Is é an aidhm atá leis an táirge a dhéanamh soiléir agus so-aitheanta ar sheilf phlódaithe.
About the Duais Óir A' Design Award
Bhuaigh an dearadh Prakrishi Pacáistíocht Torthaí Triomaithe Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Prakrishi Pacáistíocht Torthaí Triomaithe ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Prakrishi Pacáistíocht Torthaí Triomaithe mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Press Kit
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Image Credits
- Vishal Vora and Team
