Lezai Dental Clinic Lógó agus Aitheantas Branda le Guangzhou Cheung Ying Design Co., Ltd.

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Lezai Dental Clinic Lógó agus Aitheantas Branda le Guangzhou Cheung Ying Design Co., Ltd..

Cré-umhaGrafaic· 2021

Lezai Dental Clinic Lógó agus Aitheantas Branda

le Guangzhou Cheung Ying Design Co., Ltd.

Cliant: Guangzhou Cheung Ying Design Co., Ltd.

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

12,606

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #117574

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Lezai Dental Clinic Lógó agus Aitheantas Branda

Is lógó agus aitheantas branda é Clinic Fiaclóireachta Lezai a cruthaíodh do chlinic fiaclóireachta. Baineann an dearadh úsáid as cruthanna dearfacha agus diúltacha chun siombail amháin amhairc a chruthú. Cuireann línte dírí fada agus gearra le himlíne ciorcail chun fásaigh agus leanaí atá ag breith lámh ar a chéile i bhfáinne a léiriú. Glacann an cruth diúltach sa lár cruth fiacla. Tugann dathanna ar shaturáid íseal mothú suaimhneach agus teolaí, agus tacaíonn siad le híomhá slándála, gliondair agus gairmiúlachta. Tarraingítear an lógó i bhformáid veicteora le haghaidh na meán clóite agus digiteacha ag méideanna éagsúla, agus tacaíonn lámhleabhar treoirlínte branda le húsáid chomhsheasmhach.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Lezai Dental Clinic Lógó agus Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lezai Dental Clinic Lógó agus Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Lezai Dental Clinic Lógó agus Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Toisí & Pacáistiú: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Clibeanna: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Teicneolaíocht Táirgthe: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Dúshlán Deartha: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Taighde: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspioráid: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Fad an Tionscadail: The project started in October 2019 and finished in February 2020 in Guangzhou.
Sreabhadh Oibríochta: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Baill Foirne: Creative Director: Zhiji Dong
Designer: Lu Gu