Don't Lose Your Biculutural Feidhmíocht: Feachtas Fógraíochta Comhtháite le Yingbo Qiao

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Don't Lose Your Biculutural Feidhmíocht: Feachtas Fógraíochta Comhtháite le Yingbo Qiao.

AirgeadFógraíocht· 2021

Don't Lose Your Biculutural Feidhmíocht: Feachtas Fógraíochta Comhtháite

le Yingbo Qiao

Cliant: Sparrow Creative Lab

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Fógraíocht

32,184

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #117832

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Don't Lose Your Biculutural Feidhmíocht: Feachtas Fógraíochta Comhtháite

Ná Caill Do Dhá Chultúr feachtas fógraíochta comhtháite a cruthaíodh do sheirbhís cainéil teilifíse eitnigh. Áirítear leis an bhfeachtas ocht bpóstaer, agus tá gach teideal scríofa i dteanga dhifriúil: Portaingéilis, Sínis, Araibis, Rúisis, Seapáinis, Fraincis, Iodáilis agus Hiondúis. Baineann na híomhánna úsáid as ealaín picteilíní agus tógtar iad timpeall ar phatrún tástála na teilifíse, a thagraíonn don nóiméad caillteanais. Cuirtear siombailí na dtíortha rannpháirteacha le chéile chun íomhá aontaithe agus éagsúil a chruthú. Is é an aidhm ná pobail inimirceacha a spreagadh chun a dteangacha agus a n-oidhreacht a choinneáil.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Don't Lose Your Biculutural Feidhmíocht: Feachtas Fógraíochta Comhtháite Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Don't Lose Your Biculutural Feidhmíocht: Feachtas Fógraíochta Comhtháite ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Don't Lose Your Biculutural Feidhmíocht: Feachtas Fógraíochta Comhtháite a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Toisí & Pacáistiú: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Clibeanna: Culture diversity, Ethnic Channel, Culture integration,
Teicneolaíocht Táirgthe: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Dúshlán Deartha: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Taighde: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspioráid: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Fad an Tionscadail: The project started in November 2020 in San Francisco and finished in January 202.
Sreabhadh Oibríochta: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Baill Foirne: Yingbo Qiao
Creidiúintí Íomhá: Illustration/Creative Director: Yingbo Qiao