Timing Sauce Branmharcáil by Wai Ching Chan

Timing Sauce Branmharcáil by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2022

Timing Sauce Branmharcáil

by Wai Ching Chan

Client: Timing Sauce

Duais Iarainn A' Design Award Winner in Grafaic Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Branmharcáil

Is tionscadal branmharcála é Timing Sauce a cruthaíodh do tháirgeoir anlann. Cumhdaíonn an saothar ainm branda nua, lógó, pacáistíocht agus ábhair dhíolacháin. Bhain an t-ainm a bhí ann roimhe seo le pasta, rud nach raibh ag teacht leis na táirgí a bhí á ndíol, mar sin roghnaíodh ainm nua. Baineann an lógó úsáid as cruthanna teibí a thugann le fios anlann agus aghaidh gháiriteach. Threoraigh taighde ar dhathanna an pailéad, agus tástáladh roinnt teaglaim dathanna chun áthas agus fonn itheacháin a chur in iúl. Tá na lipéid clóite ar PVC glónraithe uiscedhíonach agus déantar iad i dtrí mhéid do bhuidéil 120, 150 agus 180 millilítear.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Timing Sauce Branmharcáil Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Timing Sauce Branmharcáil ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Timing Sauce Branmharcáil as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong