Save Calendar Léaráid Fhéilire by Mengjia Li

Save Calendar Léaráid Fhéilire by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2021

Save Calendar Léaráid Fhéilire

by Mengjia Li

Client: Northeastern University

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Save Calendar Léaráid Fhéilire

Is éard atá i Save Calendar ná sraith léaráidí a cruthaíodh do fhéilire ar théama chaomhnú an bhia. Taispeánann na léaráidí gort feirme tríd na ceithre shéasúr, an t-earrach, an samhradh, an fómhar agus an geimhreadh. Athraíonn na dathanna le gach séasúr, mar sin is furasta idirdhealú a dhéanamh idir na ceithre thréimhse. Tugann cumadóireacht shiméadrach i stíl na Síne cuma nua-aimseartha do na híomhánna. Cuirtear eolas faoin mhí agus faoin séasúr ag barr gach leathanaigh. Rinneadh na líníochtaí le bogearraí ríomhaire agus clódh iad ag 800 faoi 800 milliméadar. Léiríonn an tsraith obair chrua na bhfeirmeoirí agus meabhraíonn sé do dhaoine luach a chur ar bhia.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Save Calendar Léaráid Fhéilire Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Save Calendar Léaráid Fhéilire ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Save Calendar Léaráid Fhéilire a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020