Beat Coffee Dearadh Aitheantais Branda by Paul Meeuwsen

Beat Coffee Dearadh Aitheantais Branda by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2021

Beat Coffee Dearadh Aitheantais Branda

by Paul Meeuwsen

Client: Beat Coffee

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #119537

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Colors

The Design

About Beat Coffee Dearadh Aitheantais Branda

Is dearadh aitheantais branda agus pacáistithe é Beat Coffee do chuideachta caife. Thosaigh an t-athbhrandú le léargais mhargaidh, athbhreithniú ar iomaitheoirí agus aiseolas ó chustaiméirí, a mhúnlaigh straitéis agus suíomh an bhranda. Léirítear an suíomh trí an líne Serious Fun Coffee, a leagann amach ton na cainte agus a nascann spraoi, ceol agus caife le chéile. Baintear úsáid as guth úinéir na cuideachta chun an marc branda a thabhairt chun beochta. Iompraítear an smaoineamh céanna isteach sa mhála caife clóite, a bheoíonn trí réaltacht fheabhsaithe. Is é an aidhm branda soiléir, dírithe ar an gcustaiméir agus greannmhar a chruthú.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Beat Coffee Dearadh Aitheantais Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Beat Coffee Dearadh Aitheantais Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Beat Coffee Dearadh Aitheantais Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey