Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh LendMe Aitheantas Branda le Ruis Vargas.

IarannGrafaic· 2021

LendMe Aitheantas Branda

le Ruis Vargas

Cliant: Laika

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #119666

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le LendMe Aitheantas Branda

Is aitheantas branda é LendMe a cruthaíodh do chuideachta a fheidhmíonn i margadh na cothromais bhaile. Úsáideann an lógó struchtúr íocónach a thagraíonn do chóid dhénártha atá cothromaithe in aghaidh a chéile, rud a thugann le tuiscint smaoineamh matamaiticiúil chomh maith le caidreamh déthreo idir an chuideachta agus a cuid cliant. Tá an pailéad dathanna comhlántach, le corcra mar bhonn agus le oráiste agus gorm mar thonaí tacaíochta do theachtaireachtaí agus do lucht féachana éagsúla. Áirítear leis na feidhmeanna cártaí gnó, clúdaigh litreach, léiriú institiúideach agus painéal soilse sráide.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh LendMe Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh LendMe Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh LendMe Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Toisí & Pacáistiú: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Clibeanna: Brand, logotype, illustration, visual identity, Laika Design
Teicneolaíocht Táirgthe: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Dúshlán Deartha: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Taighde: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspioráid: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Fad an Tionscadail: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Sreabhadh Oibríochta: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Paitinní: Laika Design
Baill Foirne: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Creidiúintí Íomhá: Laika Design