Episode Dearadh Eispéiris Branda by Plus X

Episode Dearadh Eispéiris Branda by Plus X is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2021

Episode Dearadh Eispéiris Branda

by Plus X

Client: Sk D&d Episode

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #119730

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Colors

The Design

About Episode Dearadh Eispéiris Branda

Is dearadh céannachta branda agus eispéiris branda é Episode do chomhardán cónaithe roinnte. Tá an dearadh dírithe ar an úsáideoir seachas ar an soláthraí, agus tugann sé tosaíocht don chumarsáid leis na cónaitheoirí. Seasann an cearnóg i lógó Episode do spás a choinníonn scéalta éagsúla. Cuirtear lógónna, dathanna, clófhoirne agus príomhamhairc i bhfeidhm ar phointí teagmhála ar líne agus as líne araon, lena n-áirítear cártaí cónaitheoirí agus uimhreacha seomraí. Tá an córas solúbtha seachas seasta, ionas gur féidir le gach cónaitheoir an dearadh a chríochnú lena scéal pearsanta féin.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Episode Dearadh Eispéiris Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Episode Dearadh Eispéiris Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Episode Dearadh Eispéiris Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimensions & Packaging: Digital Work
Tags: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Research: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Duration: The project proceeded for 4 months in Seoul, South Korea.
Operation Flow: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Team Members: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum