Let Parents Stay Cló-aghaidh by Yu Chen is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2021

Let Parents Stay Cló-aghaidh

by Yu Chen

Client: Hubei University of Technology

Duais Cré-umha A' Design Award Winner in Grafaic Category

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The Design

About Let Parents Stay Cló-aghaidh

Is cló-aghaidh é Let Parents Stay bunaithe ar Bhróidnéireacht thraidisiúnta Han, a cruthaíodh chun tacú le sráidbhaile atá i ngreim na bochtaineachta. Tá breis agus dhá mhíle leanbh i mBaile Jinling a fágadh ina ndiaidh ag tuismitheoirí atá ag obair i bhfad ó bhaile, agus tá scil ag go leor cónaitheoirí i mBróidnéireacht Han. Ní raibh rathúlacht mhaith ag táirgí bróidnéireachta áitiúla mar nár athraíodh na patrúin ach go beag le céad bliain anuas. Rinneadh eilimintí clasaiceacha bróidnéireachta a aibhsiú go teibí agus a atógáil ina litreacha nua-aimseartha, a bhróidnítear de láimh ag na bróidneoirí áitiúla. Is é an aidhm ioncam a chruthú agus an cheardaíocht a chur ar aghaidh trí theanga amhairc nua-aimseartha.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Let Parents Stay Cló-aghaidh Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Let Parents Stay Cló-aghaidh ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Let Parents Stay Cló-aghaidh riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen