Wa Lana Waqfa Brand Seó Teilifíse Polaitiúil by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Fógraíochta Competition Category.

IarannFógraíocht· 2021

Wa Lana Waqfa Brand Seó Teilifíse Polaitiúil

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Duais Iarainn A' Design Award Winner in Fógraíocht Category

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The Design

About Wa Lana Waqfa Brand Seó Teilifíse Polaitiúil

Is seó polaitiúil laethúil é Wa Lana Waqfa (stadaimis) a dhíríonn ar nuacht gnóthaí reatha. Cuireann sé solas ar imeacht nuachta agus anailísíonn é go mion. Rinne an fhoireann dearaidh athbhrandáil iomlán (oscailteoir, stiúideo, grafaicí sa chlár, promó...) chun coincheap an tseó a léiriú i gceart, coincheap atá bunaithe ar "shoilsiú" agus "stad" a dhéanamh ag ábhar áirithe. Soilsíonn an chéad litir in ainm an tseó an chéad litir den dara focal, rud a chuireann teachtaireacht an tsoilsithe agus an fhiosrúcháin in iúl. Léiríonn an líne sínte ag deireadh an dara focal sos (ainm an tseó).

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Wa Lana Waqfa Brand Seó Teilifíse Polaitiúil Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Wa Lana Waqfa Brand Seó Teilifíse Polaitiúil ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Wa Lana Waqfa Brand Seó Teilifíse Polaitiúil as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk