Bergtor Visual Identity Aitheantas Amhairc le Erika Baczo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Bergtor Visual Identity Aitheantas Amhairc le Erika Baczo.

Cré-umhaGrafaic· 2021

Bergtor Visual Identity Aitheantas Amhairc

le Erika Baczo

Cliant: Bergtor

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #120088

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Bergtor Visual Identity Aitheantas Amhairc

Is aitheantas amhairc é Bergtor atá deartha do bhranda doirse garáiste. Tá an t-aitheantas bunaithe ar chóras eangaí soladach agus ar chur chuige clóghrafaíochta mionaíoch. Cuirtear eilimintí geoiméadracha leis na litreacha chun brí an ainm a léiriú go radharcach. Cuirtear trí chruth in ionad na litreach E, spreagtha ag na príomhlínte de dhoras garáiste, ag cruthú pictegraim shimplí. Is déthon de dhubh agus glas úr í an phailéad dathanna, agus is é Gotham an príomhchló. Tarraingítear an lógó agus an córas amhairc i bhformáid veicteoir, ionas gur féidir iad a oiriúnú do mhéideanna éagsúla don mheán digiteach agus don mheán clóite.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Bergtor Visual Identity Aitheantas Amhairc Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Bergtor Visual Identity Aitheantas Amhairc ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Bergtor Visual Identity Aitheantas Amhairc riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Toisí & Pacáistiú: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Clibeanna: visual identity, modern, simple, timeless, feasibility, reliability
Teicneolaíocht Táirgthe: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Dúshlán Deartha: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Taighde: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspioráid: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Fad an Tionscadail: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Sreabhadh Oibríochta: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Paitinní: Copyrights belong to the CEO of the Bergtor company.
Baill Foirne: Erika Baczó
Alpár Dávid
Creidiúintí Íomhá: Credits to: Adobe stock - main image.