Ben Su Aitheantas Branda Bialainne le Chao Feng

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Ben Su Aitheantas Branda Bialainne le Chao Feng.

Cré-umhaGrafaic· 2021

Ben Su Aitheantas Branda Bialainne

le Chao Feng

Cliant: MET Creative Brand

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

8,377

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #120278

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Ben Su Aitheantas Branda Bialainne

Is aitheantas branda é Ben Su a cruthaíodh do bhialann éisc gabáiste picilte. Tá an t-aitheantas bunaithe ar phríomhthréith an táirge, is é sin an gabáiste picilte a bhaineann le hoidhreacht chultúrtha dholáimhsithe, a dhéantar de láimh agus a phicileann ar feadh 280 lá gan leasaithigh. Léiríonn an príomhphóstaer na buntáistí táirge seo i bhfoirm amhairc dhírigh, ag baint úsáide as cuair boga agus codarsnacht láidir datha chun ardaitheantas a bhaint amach. Clúdaíonn an bhialann 260 méadar cearnach agus áirítear léi limistéar taispeántais gabáiste picilte ag an mbealach isteach. Nascann radhairc agus airnéisí an t-aitheantas amhairc leis an spás inmheánach.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Ben Su Aitheantas Branda Bialainne Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ben Su Aitheantas Branda Bialainne ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Ben Su Aitheantas Branda Bialainne riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Toisí & Pacáistiú: The project covers a total of 260 square meters.
Clibeanna: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Teicneolaíocht Táirgthe: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Dúshlán Deartha: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Taighde: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspioráid: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Fad an Tionscadail: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Sreabhadh Oibríochta: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Paitinní: Copyrights belong to Pushui Zhang, 2020.
Baill Foirne: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Creidiúintí Íomhá: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.