Radailiai Príomhfheidhm: Aitheantas Amhairc by Stand Up Team

Radailiai Príomhfheidhm: Aitheantas Amhairc by Stand Up Team is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2021

Radailiai Príomhfheidhm: Aitheantas Amhairc

by Stand Up Team

Client: Stand UP

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Radailiai Príomhfheidhm: Aitheantas Amhairc

Is éard is Radailiai ann ná aitheantas amhairc a cruthaíodh do mhainéar agus do pháirc dineasár. Léiríonn cuid uachtarach lógó an mhainéir blúire stílithe stua, patrún de línte fiartha agus móitíf tonnta uisce. Léiríonn an chuid íochtarach móitíf uisce cosúil leis sin agus dineasár stílithe. Trí athrú a dhéanamh ar an téacs agus an deilbhín heicseagánach a rothlú 180 céim, cruthaítear lógó Dino Park, agus an dineasár thuas agus teach iompaithe bunoscionn thíos. Nascann pailéad de ghlas domhain agus ór rósach an dá dhomhan. Cuirtear an t-aitheantas i bhfeidhm ar chártaí gnó, ar phóstaeir, ar chlúdaigh litreach agus ar mhálaí bronntanais.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Radailiai Príomhfheidhm: Aitheantas Amhairc Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Radailiai Príomhfheidhm: Aitheantas Amhairc ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Radailiai Príomhfheidhm: Aitheantas Amhairc a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine