Soda Grocery Pacáistíocht Bia by Lan Shenfan and Xu Jingwen

Soda Grocery Pacáistíocht Bia by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2021

Soda Grocery Pacáistíocht Bia

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Duais Iarainn A' Design Award Winner in Grafaic Category

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Colors

The Design

About Soda Grocery Pacáistíocht Bia

Is dearadh pacáistíochta é Soda Grocery do bhia cuimhneacháin a dhíoltar do chuairteoirí i Macao. Tarraingítear teanga an deartha ó phacáistíocht bindealán/pléascán a táirgeadh i Macao le linn an fhichiú haois. Athdhearadh íomhánna de cheathrar ban, a tógadh ón bpacáistíocht stairiúil, mar léaráidí comhaimseartha agus priontáladh iad i ndathanna láidre. Iompraíonn ceithre bhosca bia na léaráidí seo, agus tomhaiseann gach bosca 185 x 145 x 55 milliméadar. Críochnaítear an páipéar fillte priontáilte agus na lipéid inmheánacha le grafáil, brataithe ultraivialait, cróimniú óir agus gearradh báis. Coinníonn an dearadh a charachtar réigiúnach agus é ag freastal ar bhlas nua-aimseartha araon.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Soda Grocery Pacáistíocht Bia Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Soda Grocery Pacáistíocht Bia ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Soda Grocery Pacáistíocht Bia as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu