R Gate Emblem Feidhm: Aitheantas Corparáideach by Riiid Inc.

R Gate Emblem Feidhm: Aitheantas Corparáideach by Riiid Inc. is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2021

R Gate Emblem Feidhm: Aitheantas Corparáideach

by Riiid Inc.

Client: Riiid Inc.

Duais Airgid A' Design Award Winner in Grafaic Category

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Colors

The Design

About R Gate Emblem Feidhm: Aitheantas Corparáideach

Is é atá i Suaitheantas R Gate ná dearadh aitheantais chorparáidigh a cruthaíodh do chomhlacht teicneolaíochta oideachais. Tá an suaitheantas bunaithe ar mhóitíf pholl na heochrach. Suíonn cruth diúltach bán den litir R laistigh de chearnóg ghorm dhomhain agus cruthaíonn sé geata. Is meafar amhairc é an geata do dhoras a osclaíonn saol an oideachais agus a roinneann taithí foghlama nua. Is é an gorm domhain aigéin an príomhdhath. Feidhmíonn an litir R freisin mar an bhunaonad tomhais do chló-aghaidh chomhoiriúnach in dhá mheáchan. Cuirtear an córas aitheantais i bhfeidhm ar ábhair ar líne agus as líne.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh R Gate Emblem Feidhm: Aitheantas Corparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh R Gate Emblem Feidhm: Aitheantas Corparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh R Gate Emblem Feidhm: Aitheantas Corparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Dimensions & Packaging: The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
Tags: AI, AI Ed, Education, Branding, CI
Production Technology: With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Design Challenge: As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Research: Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Inspiration: Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Project Duration: The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Operation Flow: CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Team Members: Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun