Public Health Beyond Borders Clár Aitheantais Amhairc by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.
IarannGrafaic· 2021
Public Health Beyond Borders Clár Aitheantais Amhairc
by Yoske Mitsui
Client: Yoske Mitsui
Duais Iarainn A' Design Award Winner in Grafaic Category
Verified Award Winner
Verify Award Status for #121047The Design
About Public Health Beyond Borders Clár Aitheantais Amhairc
Is clár aitheantais amhairc é Sláinte Phoiblí Thar Teorainneacha a cruthaíodh do ghrúpa mac léinn agus dáimhe a dhíríonn ar riachtanais sláinte i bpobail chomhpháirtíochta. Úsáideann an marc cúig dhath. Léiríonn glas agus gorm dearcadh domhanda, agus tagraíonn dearg, buí agus dubh d'fhréamhacha Ollscoil Maryland an chraobh bhunaithe. Léiríonn ciorcal sa lár aontacht agus comhpháirtíocht. Tá an focalmharc ag teacht le príomhchlónna na hollscoile. Tá an lógó simplí, inscálaithe agus modúlach, agus feidhmíonn sé in aon dath amháin agus in go leor méideanna i meáin chlóite agus dhigiteacha araon.
The Recognition
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Public Health Beyond Borders Clár Aitheantais Amhairc Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Public Health Beyond Borders Clár Aitheantais Amhairc ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Public Health Beyond Borders Clár Aitheantais Amhairc as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
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