Irrational Slice Léirshamhlú Faisnéise by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Léirshamhlú Faisnéise by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2021

Irrational Slice Léirshamhlú Faisnéise

by Lu Zhao, Ruhe Zhang and Qi Wang

Duais Cré-umha A' Design Award Winner in Grafaic Category

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The Design

About Irrational Slice Léirshamhlú Faisnéise

Is tionscadal léirshamhlaithe faisnéise é Irrational Slice a chuireann sonraí taighde i láthair i spás tríthoiseach. Tagann na sonraí ó thurgnamh cognaíoch a chuireann breithiúnas an duine i gcomparáid le breithiúnas an mheaisín. Tógtar an tsamhail thríthoiseach le tagairt do struchtúr néaróin na hinchinne. Cuireann bogearra réaltachta fhorbheartaithe (augmented reality) faoi deara go bhfeicfear an tsamhail nuair a scanaítear póstaer clóite. Is féidir le breathnadóirí an tsamhail a rothlú agus a shúmáil isteach nó amach lena méara chun an fhaisnéis a léamh ó go leor uillinneacha éagsúla. Is é is aidhm dó ná bealaí nua chun faisnéis a bhreathnú agus a tharchur a fhiosrú.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Irrational Slice Léirshamhlú Faisnéise Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Irrational Slice Léirshamhlú Faisnéise ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Irrational Slice Léirshamhlú Faisnéise riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li