Full Moon Fógra Meán Sóisialta by Fabiano Dalmacio

Full Moon Fógra Meán Sóisialta by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Fógraíochta Competition Category.

AirgeadFógraíocht· 2021

Full Moon Fógra Meán Sóisialta

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

Duais Airgid A' Design Award Winner in Fógraíocht Category

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Verified Award Winner
Verify Award Status for #122999

View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Fógra Meán Sóisialta

Fógra meán sóisialta é Full Moon a cruthaíodh do Guinness. Foilsíodh an íomhá i bhfotha agus i scéalta Facebook agus Instagram oíche Shamhna in 2020, nuair a bhí gealach ghorm neamhchoitianta le feiceáil ar fud an domhain. Táirgeadh an íomhá trí athmhaisiú agus ionramháil grianghraf in Adobe Photoshop. Cuireadh tagairtí gealaí ardtaifigh, íomhánna branda agus uigeachtaí beorach le chéile i sraitheanna chun pictiúr aonair a chruthú. Ba é an aidhm páirt a ghlacadh i gcomhrá domhanda le nasc simplí idir an ghealach agus gloine beorach.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Full Moon Fógra Meán Sóisialta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Full Moon Fógra Meán Sóisialta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Full Moon Fógra Meán Sóisialta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire