Xphere Athbhrandáil Céannachta Corparáidí by Yibang Design and Xiner Zheng

Xphere Athbhrandáil Céannachta Corparáidí by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2021

Xphere Athbhrandáil Céannachta Corparáidí

by Yibang Design and Xiner Zheng

Client: Yibang

Duais Iarainn A' Design Award Winner in Grafaic Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Athbhrandáil Céannachta Corparáidí

Is dearadh céannachta corparáidí é Xphere a cruthaíodh don bhranda Rongxing. Tá an t-ainm Xphere díorthaithe ón ainm branda Síneach Rongxing, a chiallaíonn sféar rathúil. Comhcheanglaíonn an chéannacht brí an ainm Shíneach leis an ainm Béarla i dteanga amhairc amháin. Tá inspioráid faighte ag an marc ó chruthanna réalta, agus cuirtear gearradh comhoiriúnach i bhfeidhm ar mharcanna lógó an Bhéarla agus na Síneach araon. Cuireann dathanna láidre agus amhairc chumhachtacha béim ar an raon táirgí ardchaighdeáin. Úsáideann na míreanna clóite páipéar trom matánta, agus tá lógó greanta ar an gcárta gnó agus ar an gcárta buíochais.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Xphere Athbhrandáil Céannachta Corparáidí Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Xphere Athbhrandáil Céannachta Corparáidí ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Xphere Athbhrandáil Céannachta Corparáidí as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang