Platanus Féiniúlacht Chorparáideach by Pedro Panetto

Platanus Féiniúlacht Chorparáideach by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2021

Platanus Féiniúlacht Chorparáideach

by Pedro Panetto

Client: Pedro Panetto

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Platanus Féiniúlacht Chorparáideach

Is éard atá i Platanus ná féiniúlacht chorparáideach a cruthaíodh d'oifig síciatrachta a bhfuil cur chuige daonnach aici i leith an chúraim leighis. Tagraíonn an t-ainm don chrann platanus ar oileán Kos, áit ar mhúin Hipeacráitéas an leigheas do na chéad dochtúirí. Tugann an tsiombail le chéile colún Gréagach, struchtúr crainn, duilleoga, torthaí, craobhacha agus orláiste, arna dtarraingt le líne chomhsheasmhach amháin. Dearadh an clóghrafaíocht go heisiach don bhranda agus leanann sí comhréireanna na siombaile. Comhlánaíonn patrúin, grafaic agus stáiseanóireacht an teanga amhairc chomhleanúnach.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Platanus Féiniúlacht Chorparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Platanus Féiniúlacht Chorparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Platanus Féiniúlacht Chorparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release