I Love You From Afar Sóisialta le Alvaro Gonzalez and Renato Galecio

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh I Love You From Afar Sóisialta le Alvaro Gonzalez and Renato Galecio.

Cré-umhaFógraíocht· 2021

I Love You From Afar Sóisialta

le Alvaro Gonzalez and Renato Galecio

Cliant: Inbrax

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Fógraíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #123514

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le I Love You From Afar Sóisialta

Ag tús na paindéime, nuair a bhí gach duine i gcoraintín sa tSile, bhí gach siopa Miniso dúnta, agus chun an tiomantas dá lucht féachana a choinneáil, cruthaíodh an feachtas "Is Breá Liom Thú ó Chéin", a dhéantar ar líne 100% ag soláthar na mílte smaoineamh chun a dtomhaltóirí a choinneáil sásta agus iad faoi ghlas.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh I Love You From Afar Sóisialta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh I Love You From Afar Sóisialta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh I Love You From Afar Sóisialta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Toisí & Pacáistiú: Stories, Posts, Carrousels
Clibeanna: Inbrax, Miniso, Chile, I Love You From Afar
Teicneolaíocht Táirgthe: Social Media, Vectorial Illustrations, Illustrator
Dúshlán Deartha: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Taighde: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspioráid: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Fad an Tionscadail: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Paitinní: Miniso, Inbrax
Baill Foirne: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Creidiúintí Íomhá: Miniso, Inbrax