Dodoshine Aitheantas Branda le Xu Chen and Rong Zhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Dodoshine Aitheantas Branda le Xu Chen and Rong Zhang.

Cré-umhaGrafaic· 2021

Dodoshine Aitheantas Branda

le Xu Chen and Rong Zhang

Cliant: Dodoshine

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

15,360

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #123740

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Dodoshine Aitheantas Branda

Is aitheantas branda é Dodoshine a cruthaíodh do bhranda gléasraí a bhaineann úsáid as teicneolaíocht dhíghalrúcháin ultraivialait. Tagraíonn an t-ainm don nós Síneach earraí a chur faoi sholas na gréine chun baictéir a mharú, cleachtas atá bainteach le stíl mhaireachtála shláintiúil agus le teicneolaíocht ultraivialait araon. Tá an lógótheip bunaithe ar chló trom gan seiripí, le sonraí seiripí breise den chineál a úsáidtear go minic i mbrandaí faisin. Tugann an teaglaim seo íomhá ghrianmhar agus beagán faiseanta don bhranda. Is féidir an lógótheip a phriontáil ar tháirgí agus ar ábhar margaíochta ag méid íosta 34 x 10 milliméadar.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Dodoshine Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Dodoshine Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Dodoshine Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Toisí & Pacáistiú: It can be print on the minimal size at 34mm x 10mm.
Clibeanna: logo, shine, logotype, typeface, font
Teicneolaíocht Táirgthe: It can be print on the product or marketing material.
Dúshlán Deartha: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Taighde: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspioráid: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Fad an Tionscadail: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Sreabhadh Oibríochta: People can see and read it. And then they can understand the meaning of the logo.
Baill Foirne: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu