Fondazione Alinari Feidhm Phríomha: Aitheantas Branda by Frush Design

Fondazione Alinari Feidhm Phríomha: Aitheantas Branda by Frush Design is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2021

Fondazione Alinari Feidhm Phríomha: Aitheantas Branda

by Frush Design

Client: Frush | Creative studio

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Fondazione Alinari Feidhm Phríomha: Aitheantas Branda

Is éard atá in Fondazione Alinari ná aitheantas branda a cruthaíodh do Fondazione Alinari per la Fotografia, comhlacht poiblí a bunaíodh i bhFlórans chun bailiúcháin ghrianghrafadóireachta Alinari a chaomhnú, a bhainistiú agus a chur chun cinn. Tá an t-aitheantas tógtha timpeall na litreach cás íochtair A, teibíocht ar lionsa ceamara, a fheidhmíonn freisin mar fhráma d'íomhánna ón gcartlann stairiúil. Tugann litriú dealbhóireachta agus pailéad dubh agus bán solas agus scáth chun cuimhne. Cuirtear an córas i bhfeidhm ar ábhair chlóite, ticéid, catalóga, marsantaíocht agus suíomh gréasáin.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Fondazione Alinari Feidhm Phríomha: Aitheantas Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Fondazione Alinari Feidhm Phríomha: Aitheantas Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Fondazione Alinari Feidhm Phríomha: Aitheantas Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile