Kairi Murakami Athdhearadh Aitheantais Branda by Daisuke Kobayashi

Kairi Murakami Athdhearadh Aitheantais Branda by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2021

Kairi Murakami Athdhearadh Aitheantais Branda

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Colors

The Design

About Kairi Murakami Athdhearadh Aitheantais Branda

Is athdhearadh aitheantais branda é Kairi Murakami a cruthaíodh d'óstán ar Oileán Iki i Nagasaki, an tSeapáin. Tá an tsiombail bunaithe ar an kanji Ichi, a bhfuil a chruth mar líne aonair chothrománach, agus a fheictear in ainm an óstáin. Cuireann an líne radharc Bhá Yunomoto i gcuimhne freisin, an chéad radharc a fheiceann aíonna ar theacht dóibh. Tá an lógó comhdhéanta de línte díreacha agus ciorcail, ag cur in iúl tírdhreach cumhachtach agus inchuimhnithe. Baineann na dathanna úsáid as céimniúcháin a chuireann luí na gréine tráthnóna i gcuimhne. Cuireadh an t-aitheantas i bhfeidhm ar chomharthaí halla, ar chártaí gnó agus ar cheannlitreacha, ag cur an óstáin i láthair mar dhara baile.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Kairi Murakami Athdhearadh Aitheantais Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kairi Murakami Athdhearadh Aitheantais Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Kairi Murakami Athdhearadh Aitheantais Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi