Smartmoov Feidhm Phríomhúil: Aitheantas Branda by Ricardo Filipe Lopes da Silva

Smartmoov Feidhm Phríomhúil: Aitheantas Branda by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2023

Smartmoov Feidhm Phríomhúil: Aitheantas Branda

by Ricardo Filipe Lopes da Silva

Client: Smartmoov

Duais Iarainn A' Design Award Winner in Grafaic Category

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Colors

The Design

About Smartmoov Feidhm Phríomhúil: Aitheantas Branda

Téacs Leabhair: Is iad na príomhbhuntáistí a bhaineann leis an tsamhail ghnó seo ná soghluaisteacht agus saincheapadh gnó. Is féidir leis an bhfiontraí a ghnó a chur in oiriúint do réiteach níos solúbtha agus níos soghluaiste, agus ar an gcaoi sin cur le raon feidhme a ghnó sa mhargadh. Léiríonn an branda na luachanna seo ar bhealach dinimiciúil agus todhchaíoch trí chóras amhairc comhsheasmhach, atá ceaptha chun an sprioclucht éisteachta a spreagadh.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Smartmoov Feidhm Phríomhúil: Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Smartmoov Feidhm Phríomhúil: Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Smartmoov Feidhm Phríomhúil: Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions & Packaging: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Design Challenge: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Research: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiration: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Project Duration: August 2019 to November 2019 in Curitiba, Brazil
Operation Flow: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.