Jalebi Aitheantas Branda le Raageshwari Kandaswamy

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Jalebi Aitheantas Branda le Raageshwari Kandaswamy.

IarannGrafaic· 2022

Jalebi Aitheantas Branda

le Raageshwari Kandaswamy

Cliant: MIT Institute of Design

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

13,151

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #126528

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Jalebi Aitheantas Branda

Is aitheantas branda é Jalebi do bhranda uachtar reoite comhaimseartha. Tá blastanna an uachtair reoite bunaithe ar mhilseáin thraidisiúnta Indiacha. Tagraíonn an stíl amhairc do dhíoltóirí sráide a dhíolann milseáin agus blasáin fillte i bpáipéar nuachtáin. Tarraingítear an lógó ón litir J agus ó chas-chuar an jalebi. Tugann an clófhoireann, an dath agus an codarsnacht carachtar aitheanta ach nua-aimseartha don aitheantas. Cuirtear an t-aitheantas i bhfeidhm ar chupáin, ar chairteanna biachláir, ar mhálaí agus ar mhaisc chun cuma chomhsheasmhach a chinntiú. Tá an chairt bhiachláir tógtha i sraitheanna, agus is bileog thrédhearcach í an tsraith tosaigh a léiríonn meascadh na gcultúr.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Jalebi Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Jalebi Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Jalebi Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Toisí & Pacáistiú: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Clibeanna: Brand Identity, Logo, Identity Design, Ice cream
Teicneolaíocht Táirgthe: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Dúshlán Deartha: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Taighde: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspioráid: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Fad an Tionscadail: The project started in September 15 as a part of college project and finished in October 3rd.
Sreabhadh Oibríochta: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.