Fragrance Gallery Príomhfheidhm: Dearadh Intí Miondíola le Yuan Jiang and Chen Song

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Fragrance Gallery Príomhfheidhm: Dearadh Intí Miondíola le Yuan Jiang and Chen Song.

AirgeadInteriúr· 2022

Fragrance Gallery Príomhfheidhm: Dearadh Intí Miondíola

le Yuan Jiang and Chen Song

Cliant: SODA Architects

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Interiúr

17,636

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #128567

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Fragrance Gallery Príomhfheidhm: Dearadh Intí Miondíola

Is intí miondíola í Fragrance Gallery do bhranda cumhráin i mBéising, a chlúdaíonn 314 méadar cearnach. Tá an spás leagtha amach mar dhánlann ealaíne seachas mar shiopa traidisiúnta. Tá an bealach isteach tógtha as thart ar 5,000 buidéal cumhráin athchúrsáilte, ag cruthú struchtúr meán a athraíonn dath idir lá agus oíche. Sa phríomhhalla, iompraíonn dromchla cuartha 20 méadar ar fad teilgin dhigiteacha d'uigeachtaí cumhráin agus faisnéis faoin stair agus faoi na hamhábhair. Comhcheanglaíonn an dearadh gnéithe amhairc, fuaime, boladh agus idirghníomhacha, agus treoraíonn sé cuairteoirí ar thuras féinstiúrtha.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Fragrance Gallery Príomhfheidhm: Dearadh Intí Miondíola Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Fragrance Gallery Príomhfheidhm: Dearadh Intí Miondíola ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Fragrance Gallery Príomhfheidhm: Dearadh Intí Miondíola a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Toisí & Pacáistiú: 314 Square Meters
Clibeanna: Media space, Media integrated store, Digital installation, Fragrance gallery
Teicneolaíocht Táirgthe: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Dúshlán Deartha: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Taighde: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspioráid: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Fad an Tionscadail: The project started in August 2019 and finished in October 2020 in Beijing.
Sreabhadh Oibríochta: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Baill Foirne: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Creidiúintí Íomhá: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui