Emotions Póstaeir by Rui Ma is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2022

Emotions Póstaeir

by Rui Ma

Client: Rui Ma

Duais Iarainn A' Design Award Winner in Grafaic Category

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Colors

The Design

About Emotions Póstaeir

Cén chuma a bheadh ar mhothúcháin sa domhan amhairc? Léiríonn an tsraith póstaer seo darb ainm Mothúcháin ceithre chineál éagsúla bunmhothúchán i bhfoirm amhairc. Is iad na ceithre mhothúchán ná Joy, Fearg, Brón, agus Eagla. D’úsáid an dearthóir teanga amhairc chomhaimseartha lena n-áirítear léaráidí teibí, dathanna bríomhara, agus clóghrafaíocht dhinimiciúil chun an nasc idir mothúcháin agus gothaí gnúise a léiriú. Sa chóras dearaidh seo, oibríonn gach teanga amhairc mar dhearaí aonair ina n-aonar. Ag an am céanna, oibríonn na dearaí póstaer ar fad mar chóras.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Emotions Póstaeir Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Emotions Póstaeir ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Emotions Póstaeir as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type