Oct Ohbay Córas Comharthaíochta Bealaí Aimsithe by Updesign

Oct Ohbay Córas Comharthaíochta Bealaí Aimsithe by Updesign is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2022

Oct Ohbay Córas Comharthaíochta Bealaí Aimsithe

by Updesign

Client: OCT Group

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Oct Ohbay Córas Comharthaíochta Bealaí Aimsithe

An tSín, Shenzhen City, tá 95 faoin gcéad dá daonra comhdhéanta d'imircigh a tháinig go dtí an réigiún cósta fada caol seo le 30 bliain anuas. Tá sé cosúil le Cathair Nua-Eabhrac, ach ciallaíonn a fás tapa go bhfuil an saol thar a bheith hectic. Ní mór don chathair seo atá ag luas tapa ar domhan bearta a chur i bhfeidhm a éascaíonn neamhchinnteacht na n-imirceach. Is é an pháirc uirbeach sa tionscadal seo an áit is mó tóir le haghaidh scíthe lena líne chladaigh fada. Roghnaíodh púróga mar théama an chórais chomharthaíochta mar go dtagann sé le taithí saoil na n-imirceach agus go léiríonn sé taobh daonna na cathrach.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Oct Ohbay Córas Comharthaíochta Bealaí Aimsithe Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Oct Ohbay Córas Comharthaíochta Bealaí Aimsithe ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Oct Ohbay Córas Comharthaíochta Bealaí Aimsithe as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging: Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags: Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology: The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge: The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research: The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration: The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration: February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow: The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members: Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer）
Image Credits: Updesign