Iarann Grafaic · 2022
Sdda Féiniúlacht Chorparáideach
by Guorong Men
- Duais Iarainn A' Design Award 2022 in Grafaic
- Estimated Number of Design Views: 9,968
- Verification code 8D51707EC4 · Verify this award
Colors
About Sdda Féiniúlacht Chorparáideach
Is féiniúlacht chorparáideach í SDDA a cruthaíodh do chumann rinnce spóirt atá lonnaithe i Shandong, an tSín. Bhain an lógó roimhe seo úsáid as figiúr rince mionsonraithe a mheascadh go minic le marcanna cumann eile. Simpliaíonn an fhéiniúlacht nua an staidiúir go líne leanúnach amháin. Cuimsíonn an líne beirt pháirtithe rince, sliabh agus céimeanna rince ag rothlú. Léiríonn deich ngraific ghaolmhara staidiúracha rince clasaiceacha agus déanann siad an gaol idir codanna coirp níos éasca a léamh. Cuirtear an fhéiniúlacht i bhfeidhm ag ionaid comórtais, i gcló agus ar na meáin shóisialta.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Sdda Féiniúlacht Chorparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Sdda Féiniúlacht Chorparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Sdda Féiniúlacht Chorparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
- Dimensions & Packaging
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
- Tags
- Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
- Production Technology
- The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
- Design Challenge
- Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
- Research
- Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
- Inspiration
- As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
- Project Duration
- The project started in July 2020 and finished in September 2020 in Jinan, China.
- Operation Flow
- Brand identity is mainly used in competition venues, print productions and social media.
- Patents
- Copyright belong to Sdda(shandong dancesport association),2021.
