Jelly Tea Feidhm Bhia Fheidhmiúil by Ziqing Lv

Jelly Tea Feidhm Bhia Fheidhmiúil by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Seirbhíse Competition Category.

Cré-umhaSeirbhís· 2022

Jelly Tea Feidhm Bhia Fheidhmiúil

by Ziqing Lv

Client: Zhejiang University

Duais Cré-umha A' Design Award Winner in Seirbhís Category

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The Design

About Jelly Tea Feidhm Bhia Fheidhmiúil

Is seirbhís sláinte agus córas bia feidhmiúil é Jelly Tea atá ceaptha d'oibrithe oifige óga. Déantar an glóthach as tae Síneach agus as plandaí a úsáidtear mar bhia agus mar leigheas araon. Táirgeadh sé chineál éagsúla, gach ceann acu le héifeacht agus blas ar leith. Ligeann meaisíní díola do dhaoine na táirgí a fháil go tapa, agus tairgeann feidhmchlár beag soghluaiste ceannach ar líne agus cluichí simplí. Comhlánaíonn úsáideoirí tascanna seachtainiúla, amhail aclaíocht laethúil nó uaireanta luatha codlata, chun ábhar breise cluiche agus duaiseanna a dhíghlasáil. Is é is aidhm don tseirbhís tacú le nósanna sláintiúla fadtéarmacha a chothú, seachas riachtanais láithreacha amháin a fhreastal.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Jelly Tea Feidhm Bhia Fheidhmiúil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Jelly Tea Feidhm Bhia Fheidhmiúil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Jelly Tea Feidhm Bhia Fheidhmiúil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimensions & Packaging: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Tags: regimen, health, Chinese tea, service design, youth, gamification, functional food
Production Technology: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Design Challenge: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Research: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspiration: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Project Duration: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Operation Flow: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Team Members: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao