Cloud Mountain Type Príomhfheidhm: Dearadh Cló by Meng Shenhui

Cloud Mountain Type Príomhfheidhm: Dearadh Cló by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2022

Cloud Mountain Type Príomhfheidhm: Dearadh Cló

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Cloud Mountain Type Príomhfheidhm: Dearadh Cló

Is cló é Cloud Mountain Type atá spreagtha ag sléibhte na scamall agus an cheo i Zhang Jiajie agus ag seanphéintéireacht tírdhreacha na Síne. Cuireann na cruthanna litreacha íomháineachas traidisiúnta na Síne de scamaill agus de shléibhte le chéile le struchtúr na haibítre Laidine. Tarraingítear gach carachtar de láimh agus mionathraítear ansin le bogearraí íomhá digiteacha é, agus is féidir an cló a úsáid ag méideanna athraitheacha. Nuair a bhreathnaítear go han-ghar air, glacann na mionsonraí seilbh air agus éiríonn sé deacair an litir a aithint, díreach mar nach féidir cruth sléibhe a fheiceáil óna bhuaic.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Cloud Mountain Type Príomhfheidhm: Dearadh Cló Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Cloud Mountain Type Príomhfheidhm: Dearadh Cló ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Cloud Mountain Type Príomhfheidhm: Dearadh Cló a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui