Iarann Grafaic · 2022
Free Aitheantas Branda
by Fengnan Lin
- Duais Iarainn A' Design Award 2022 in Grafaic
- CLIENT: Free
- Estimated Number of Design Views: 10,703
- Verification code 3191F55227 · Verify this award
Colors
About Free Aitheantas Branda
Is aitheantas branda é Free a cruthaíodh do bhranda tuáillí sláintíochta. Tá an clólitir athnuaite le litir F beagán ardaithe, rud a chuireann in iúl meon óigeanta agus dóchasach. Tá an dá fhoirm litreach e tarraingthe mar aon stríoc bhuailteora leanúnach amháin agus iad nasctha le chéile. Baintear an péire nasctha seo as an lógó agus úsáidtear é mar ghrafaic chúnta, á chur i bhfeidhm ar chártaí gnó, suaitheantais, málaí doiciméad, boscaí seachadta sciobtha agus málaí canbháis. Cuireann an líne dhinimiciúil saoirse agus féinléiriú in iúl. Coinníonn córas sonraíochtaí amhairc an t-aitheantas comhsheasmhach agus inleathnaithe ar fud bealaí ar líne agus as líne araon.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Free Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Free Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Free Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Dimensions & Packaging
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - Tags
- Brand visual upgrade, Sanitary napkins, GEN Z,
- Production Technology
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Design Challenge
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Research
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Inspiration
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - Project Duration
- Guangzhou,Guangdong Province,China,July 6,2021
- Operation Flow
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
