Stories of Communication Dearadh Aitheantais Branda le Mengyi Xie

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Stories of Communication Dearadh Aitheantais Branda le Mengyi Xie.

Cré-umhaGrafaic· 2022

Stories of Communication Dearadh Aitheantais Branda

le Mengyi Xie

Cliant: School of Communication, East China Normal University

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

10,597

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #136234

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Stories of Communication Dearadh Aitheantais Branda

Is é Stories of Communication dearadh aitheantais amhairc a cruthaíodh do chomóradh cúig bliana déag scoil ollscoile cumarsáide. Is graific gheoiméadrach í an príomhlógó atá bunaithe ar an uimhir 15. Ón bpríomhlógó, forbraíodh clann de 100 fo-lógó. Léiríonn gach fo-lógó scéal, aireagán nó tionscnamh amháin ó stair na cumarsáide, ó shreanga snaidhmithe a úsáideadh sa réamhstair go dtí an chéad nuachtán agus an gréasán domhanda. Curtha in ord croineolaíoch, cuirtear na fo-lógónna i bhfeidhm ar phóstaeir, ar chuirí, ar phaimfléid, ar thaispeántais ionaid agus ar chuimhneacháin.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Stories of Communication Dearadh Aitheantais Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Stories of Communication Dearadh Aitheantais Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Stories of Communication Dearadh Aitheantais Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Toisí & Pacáistiú: There were all kinds of size for the physical application products in this project.
Clibeanna: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Teicneolaíocht Táirgthe: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Dúshlán Deartha: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Taighde: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspioráid: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Fad an Tionscadail: The project was in Shanghai.
Sreabhadh Oibríochta: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Baill Foirne: Mengyi Xie