KGI Bank Suíomh Gréasáin Baincéireachta by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Gréasáin Competition Category.
IarannGréasán· 2022
KGI Bank Suíomh Gréasáin Baincéireachta
Client: frog Singapore
Duais Iarainn A' Design Award Winner in Gréasán Category
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- Verified Award Winner
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The Design
About KGI Bank Suíomh Gréasáin Baincéireachta
Is suíomh gréasáin freagrúil é KGI Bank atá deartha do bhanc a bhfuil ceithre fhochuideachta aige. Cuireann an suíomh gréasáin faisnéis chorparáideach agus mhiondíola i láthair laistigh d'aon eispéireas aontaithe amháin. Ligeann coincheap amhairc simplithe do chustaiméirí na gnéithe éagsúla den bhanc a fhionnadh sraith ar shraith. Cuireann micrabheochan rannpháirtíocht mhothúchánach leis na gnáthidirghníomhaíochtaí. Tá glaonna chun gnímh agus uirlisí a úsáidtear go coitianta suite in aice láimhe chun tacú leis an gcéad chéim eile. Tugann nascleanúint fheabhsaithe treoir shéimh idir na rannáin fochuideachta. Dearadh an comhéadan úsáideora i Figma.
The Recognition
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh KGI Bank Suíomh Gréasáin Baincéireachta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh KGI Bank Suíomh Gréasáin Baincéireachta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh KGI Bank Suíomh Gréasáin Baincéireachta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
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