Airgead Grafaic · 2022
Type Specimen Alskar Cló-Aghaidh
by Paul Robb and Moira Bartoloni
- Duais Airgid A' Design Award 2022 in Grafaic
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 43,000
- Verification code E2805DAE65 · Verify this award
Colors
About Type Specimen Alskar Cló-Aghaidh
Cló leathan galánta comhaimseartha sans serif is ea Alskar sans le codarsnachtaí barántúla geoiméadracha láidre ó thaobh stíle de, ag tarraingt ar an aeistéitic agus a léiríonn an aeistéitic chomhaimseartha athraitheach. Cuireadh an cineál-eiseamal i gcló mar nuachtán A2 (fillte agus seolta mar A4) agus cuireann sé braistint agus taithí nua-aimseartha ar an gcló.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Type Specimen Alskar Cló-Aghaidh Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Type Specimen Alskar Cló-Aghaidh ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Type Specimen Alskar Cló-Aghaidh a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Image Credits
- Paul Henry Robb
